Fender 1909—2009

Year 2013
Fender 1909—2009
Fender 1909—2009
Fender 1909—2009
Fender 1909—2009
Fender 1909—2009
Fender 1909—2009
Fender 1909—2009
Fender 1909—2009

In 2012 accordo.it, the biggest guitarists community in Italy, made its first appearance as a publishing house, updating and republishing this book by Maurizio Piccoli on the historic brand of musical instruments and amplifiers.
When we were asked to design the volume, which consists in the story of the brand seen through each model produced from 1945 to the time of the book’s publication, we immediately thought this could become a kind of a handbook for guitarists, for the lovers, the fetishists, as well as for the simply curious. Thus, the graphic project lies between the book and the technical manual, and its aim is to give as clearly as possible the innumerable and precious information about the models, though without moving to the background the anecdotes related to each.

Photos: Federica Pace