A new visual identity and a new brand approach
Inarca SpA↧ Read
In late 2017, we were approached by Inarca to discuss their visual identity. They invited us to visit the production site, and one of the first things we noticed was the limitation of metal transformation – it's not possible to reach a perfect 90-degrees angle when you fold or cut a piece of metal; you have to accept a certain radius, and molds are based on this principle. Instantly, we thought about GT Pressura: its shapes are quite identical to the images we shot during our first visit to the factory. We redrew the logotype and the mark, using GT Pressura's proportions; then we outlined a palette based on colors from materials the company uses from the production cycle, plus the color red, which identifies and is part of the company for more than fifty years.
We are still working on the application of this new identity, since the range of supports is very wide, from stationery to merchandising, signage, HR uniforms, packaging, product branding, digital applications and so on.
One of the core parts of the project was the complete redesign and editorial organization of the product catalogs. More info here.