At the end of 2016, we met Anna and Lorenzo, the young owner of a town's pharmacy. They had an ambition; they wanted to create a space with a pleasant experience, far from the typical gray and chaotic pharmacy, a place they and their clients would have enjoyed.
In their mind, one of the parallel projects was to offer, besides the pharmacy's regular services, a health center, with educational events to provide extensive information about health care. More than that they were also ready to develop their own pharmaceutics and cosmetics.
We started a dialogue with them that led to a complete and coherent identity. The same identity has been used for all their communication tools: letterhead, merchandising products, informational pamphlets, products, website, outdoor and indoor signage. Some of the advertising features illustrations from Giorgia Bressan. The identity has influenced and is integrated also into the interior design, conceived by Eurema Interni.