Museo Civico di Bassano del Grappa, editorial seriesYear 2018
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After the positive response and success of our work for Robert Capa's retrospective, the Museum decided to continue working with us and asked us to design all communication materials for the year 2018. Two years ago the Museum commissioned to another graphic design studio the brand and logo "Musei Biblioteca Archivi," which we needed to maintain being a stable point of the Museum's identity. Not satisfied with this previously designed branding, we chose a simple solution which balances the design, starting from a typeface already used for Rober Capa's exhibition. Another recurrent element of our design is determined by a fluid connection between text blocks. The old branding is now a discrete element, supported by our system of text and lines, in both the exhibitions' covers and the rest of the communication. In fact, the Museum's activity is diverse, from conferences to educational programs, different kinds of exhibitions and events. We applied our balanced system as a solution to the diversity of these elements and the museum's needs.