Scapin Costruzioni↧ Read
In 2012 we were contacted by Alberto Scapin in order to design the group’s company profile. After the first meeting, we discovered that the company had already commissioned the work to another studio, but they weren't satisfied with it. The result that they had at the time was an auto-celebratory big book which nobody would ever read.
We thought of restarting from scratch, even if at the beginning it seemed very difficult to individuate the right point of view to adopt in telling the story of Scapin Group.
Some of the questions were: do we have to deal with 90 years of history of the group? Do we have to speak about the very modern technologies employed in the buildings? Is it better to let the building speak through the images, possibly without enough adequate information? Or is it better to concentrate our attention on their approach, the corporate philosophy?
As we didn’t know which way was the best, we understood that the solution was to incorporate all these possible approaches. The result is a company profile made of several booklets, that introduce Scapin Group from many points of view, entertaining the reader without resulting neither heavy nor boring – something that can easily happen in this kind of publications, but that we proudly avoided.